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Strategic Tookit

Step 2

Explore Opportunities

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Module 2.1

Research & Analyse

Research & Analysis is the high level analysis of category spend, suppliers, supply markets and strategic category opportunities.

Activities

  • Review Category Segmentation & Spend Profile
  • Analyse Supply Market
  • Apply Strategic Analysis Tools
  • Identify Opportunities

Key Meetings

The category directors should liaise with their category managers to agree what information needs to be gathered, by when and how.

Module 2.2

Business Engagement

Business Engagement is the active engagement of business stakeholders to understand their strategies, objectives, priorities, ideas, issues and concerns.

Activities

  • Plan engagement meeting(s)
  • Hold engagement meeting(s)
  • Understand stakeholder vision, strategies, priorities, targets, issues and concerns
  • Develop further opportunities
  • Update category group plan

Key Meetings

Business Engagement Meeting where category directors meet with key business stakeholders to discuss their goals & priorities for the year ahead.