Explore Opportunities
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Research & Analyse
Research & Analysis is the high level analysis of category spend, suppliers, supply markets and strategic category opportunities.
Activities
- Review Category Segmentation & Spend Profile
- Analyse Supply Market
- Apply Strategic Analysis Tools
- Identify Opportunities

Key Meetings
The category directors should liaise with their category managers to agree what information needs to be gathered, by when and how.
Business Engagement
Business Engagement is the active engagement of business stakeholders to understand their strategies, objectives, priorities, ideas, issues and concerns.
Activities
- Plan engagement meeting(s)
- Hold engagement meeting(s)
- Understand stakeholder vision, strategies, priorities, targets, issues and concerns
- Develop further opportunities
- Update category group plan

Key Meetings
Business Engagement Meeting where category directors meet with key business stakeholders to discuss their goals & priorities for the year ahead.
