Landscape & Context
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Ambition & Objectives
Ambition & Objectives is the creation of the vision, objectives and focus by the CPO for the upcoming category group planning cycle. It will set the context for category group planning by providing an overview of major corporate initiatives and industry trends affecting the business.
Activities
- Agree category group segmentation
- Agree category charter and macro plan with sponsor
- Set ambition, objectives & focus for Business Alignment
- Provide overview of major corporate strategic and industry trends Impacting the business Consider leading edge and external best practice procurement.
Key Meetings
CPO to meet with category directors to share the ambition, objectives & focus for the category group planning cycle.
Category Group Review
Category Group Review is the review of the deliverables and learnings from the previous year’s activity and considers the likely impact of key corporate strategic initiatives and industry trends on each category group.
Activities
- Review the deliverables from previous category activity
- Understand the learnings from previous category activity
- Identify relevant business units, functions, brands, regions and other key stakeholders for the category group
- Establish stakeholder impact and scope of the category group plan
- Obtain insight from stakeholders on their budgets
- Consider impact of major corporate strategic and industry trends on the category group plan
- Prepare for data gathering and stakeholder engagement.
Key Meetings
Category Review Meeting where category directors and category managers meet to review last year’s category management activities.